In 2016, Chance the Rapper hosted the Magnificent Coloring World inaugural event in Chicago before boarding on the Magnificent Coloring World Tour. The performance and tour were in the care of his then-new mixtape Coloring Book. To commemorate the fifth ceremony of the proceedings, Chance the Rapper reads the Magnificent Coloring World concert movie. He grew to the first independent artist to gain a Grammy for this mixtape. The film’s forthcoming release lists the first project from Chance the Rapper to be released by AMC, the biggest theater chain in the U.S.
“As the primary individual music artist to deal a concert film at AMC, he proceeds to break new ground in the entertainment field, and we’re thrilled to bring this unimaginable event to the large screen at AMC centers around the country,” states Nikkole Denson-Randolph, SVP of Content Strategy & Inclusive Programming at AMC Theatres. “Chance’s love of not only flick but the communal magic of the movies and the dealth experience of watching a film together makes the collaboration more special.”
This concert film gets three days of advance screenings in Chicago this month. On Monday, the AMC Theatres & Chicago rapper declared screenings on May 14-16 at AMC River East 21. Tickets go on sale around 6 p.m. May 12 at the box office, 322 E. Illinois. AMC theaters need to wear masks at all times and should maintain social distancing. Health experts predict 185M people in the U.S will be treated against coronavirus by Sept 2021. AMC recorded a loss of $567M in Q1 2021 – and $4.5 billion losses as of 2020.
Film theaters are sustaining just as much as the live concert production as the pandemic wears on. Several movie studios are taking a step back to release significant blockbusters, hoping for the outbreak to ease. Others are reducing or eliminating the period between when new releases are being available on streaming services.